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Friend or Foe of the music industry , to Supotifai landing

Music distribution leading Swedish -born , Supotifai to land in Japan . Hannes gray representative of Supotifai Japan corporation say, " do not speak in detail at this stage ," but , according to the executive of a major music company more than one , it has been transferred from the company to be " start before the summer " , June I start the service also . Expand the services of all-you-can- listen music in 55 countries , particularly in Europe and the United States , Supotifai was established in 2006 , members 24 million people .
Paid service member of $ 9.99 a month is 600 million people more than , free service with ads that 's the driving force of expansion . Expansion of the service all-you-can listen to music 's global trends . Such as Pandora Media is the rise in the United States . Last year , Apple has a dominant market share in the (DL) sales also download entry in the " iTunes Radio " . Dressed to follow-up , Samsung has also started from March to " Milk Music " . Last year , and Rekochoku major music company -funded , joint venture and Softbank Avex group such as " UULA " started the flat-rate delivery service in Japan . " Music Unlimited (hereinafter , MU) " Sony's cut the price in March of last year . Supotifai 's established a Japanese subsidiary October 12 . Because it has been said to start the service is only a matter of time , the business development of successive domestic bias , was also aimed at stay ahead . But the music market in Japan severe . Production value , such as a CD of the '13 and 270.4 billion yen , down 5 percent or more from 1998 was the peak . Conventional mobile phones DL sales such as " Chaku-Uta " also fell to 15 billion yen to 13 years to a peak of 79.8 billion yen in 2008 . Because the music is easy to listen for free video sites such as YouTube , DL sale itself does not extend as expectations of music company in the smartphone . Expanded to 2.7 billion yen of five-fold year-on-year sales of PC · smartphones for straight-line delivery of '13 , but a percentage of the entire music market 's less than 1% . 's Terms of service to deploy the mobile phone company 's extend the membership of the complex for the music company (Table ) . That when a user purchases a smartphone , it has become one of the options contract is recommended to join in many cases. Or because of that , "I do not rejoice it can not be said views of the song is small , not used clearly . Those who listen to music to match the increase in the number of members and is increasing , to think over the medium to long term ," on the other hand , " such as MU and Sony record Chok best " service that is not associated with the mobile phone company , pales greatly in the number of members . Within the industry , the height of the pricing and low name recognition is its cause . Furthermore, the surface track the user wishes to hear that less large . Symbolized the new album 's Japanese music . Music most companies to provide the straight-line music delivery delay in three months to a year from the sale of DL and CD. Sometimes music is not provided the straight-line delivery in intention , such as the firm belongs and artists . Of the 312.1 billion yen of Japanese music market , accounting for more than 80% of the total proportion of such CD. Person in charge of the " digital department want to give a song actively the straight-line delivery , but executives of each music company 'em take the plunge when it comes to the judgment of the entire company , We do not want to drop the sale , such as a CD of the main uniformly speak to be " no . Some reorganization of service delivery , also the movement of the selection . The end of last year , NTT DoCoMo became the largest shareholder holds more than 30% of the shares of Rekochoku . Social game giant , DeNA is ending March 25 , a major service started last year of " groovy " . Among domestic bias is not typing a powerful hand in the all-you-can- listen services , Supotifai or to spread . The biggest wall , 's lineup of Japanese music , which accounts for more than 80% of the music market in Japan . It is necessary to gain an understanding for the business model that combines billing and advertising in the negotiations with the music company . However , delivery service that is deployed " Supotifai be described as distributed to us also advertising revenue , but the resistance has a strong sense that the flow all the songs for free " in Japan, the basic pay . The music company , there is a concern if accustomed to listen to for free , spur it takes to falling sales of the DL and CD. Executives of mid-sized music company said, " to respond to the negotiations for the provision of the song , but going to favor only Supotifai not " he said. Supotifai 's success overseas , Sony Music to the oligopolistic market , that it has signed a contract with music provided three large major U.S. Universal Music , and Warner Music is great . These is also a shareholder of Supotifai . Is rumored Warner and Universal is to provide a song aggressively in Japan , but the share of the two companies in Japan is less than 20% in total . It can not be said that its influence is greater . " Japan has also provided strong team to disseminate market there . 2 in the world ." Music for a Japanese company strong vigilance , Supotifai or can present attractive terms . Seriousness of Japan cheats have been tried .

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