Broadcasting station specializing in Japanese dramas and anime ... Asian outbound

For Southeast Asian countries in 2013, such as the domestic television stations and advertising agencies, broadcasters started broadcasting drama and animation, professional information programs in Japan (Japan-channel = name).

TV stations and programs, such as is done to provide funding to broadcasters, "Cool Japan Fund" funded by public-private joint government also established this fall will help the management of such broadcasting station through (tentative name).

 started broadcasting in different parts of

Under the plan, the local cable television station TBS and Nippon Television Network, Dentsu has invested such as was established in Singapore in 11 years will begin broadcasting from the first round of February. Broadcast the drama and animation programs, such as food in Japan.

For example, creating dubbing or subtitles to the local language, the government support to aspects such as grant of the subsidy. Also, build a system to fund public-private investment of 80 billion yen scale is to be established, and management assistance to provide the funds necessary to fall.

In the future, we plan to expand the broadcasting area, was established around a special purpose company (SPC) the Fund has invested yen scale several billion television production companies and animation, and so advertising company in Japan, operates a broadcasting station have been adjusted in the direction you want to. Such as establishing the SPC in Indonesia and the Philippines, in order to start broadcasting on the system we developed.

It is planning to acquire the rights to broadcast and television cable or satellite TV local, along with the delivery of intensive Japanese programs, and develop a network of sales and distribution of related products and cosmetics, toys, and other furnishings.

high economic effect

If you are told the charm of the culture and lifestyle of Japan, in addition to be able to boost the export promotion and domestic expansion of related industries, the government's focus on program broadcast in Japan in Southeast Asia, the economic effects giant such as attract tourists because I can be expected.

Interest in stepping in Southeast Asia Japanese anime and music is especially strong, the official opening of the effect of the broadcast station is high.

Since 1997, Korea has been positioned as a rival Japan, deployment strategy "Cool Korea" actively. Sell ​​Korean government has become a subject (such as pop Korea) K-POP and Korean dramas, was connected to the increase in the number of tourists and to improve the image of Korean products.

On the other hand, in order to export to overseas (information content), the cost of procurement hurdles such as translation of airtime ensure local content Japanese stand. In addition, many of the anime production company company size is small, poor human resources and the necessary know-how to advance. For this reason, the potential demand is expected though, overseas markets have not much growth is the reality.

Therefore, in the two wheels of "providing funding and management know-how" and fund "frame" of local broadcasting station, it's a strategy to boost the boom cool Japan (Japan cool).