Closing the performance deterioration of the old forces stood out
November 13 , July-September period financial results for the mobile online game industry has been finalized . 5 years only about yet passed new genre of the game industry , also referred to as " social game " since established as a market , but was listed on the stock exchange and to grow ahead as early as the "old forces " , the least set and divided into " new forces " , the difference in performance has appeared at the closing .
I classify as follows: industry companies here .
- < 3632 > , < 2432 > (TSE both ) DeNA old forces Glee
· Gung Ho Online Entertainment representative of new power < 3765 > (TSE JASDAQ ) , Koropura < 3668 > (TSE Mothers )
< 3656 > is <3664>, enish <3667>, Cruise < 2138 > , Nexon and < 3659 > Mob cast Klab In addition to this as a new force . It should be noted that , since the mainstay it still growing in home-use game machine software for Square Enix HD <9684>, Konami < 9766 > , Capcom < 9697 > , Tecmo Koei HD , etc. < 3635 > , in this category not included .
July-September financial results for Glee old forces , revenue decreased 6.9% sales down 37.9 % decrease operating income , 73.5 % lower net income . Billing revenue of earnings is reduced , net income decreased significantly to extraordinary losses in restructuring costs associated with the voluntary retirement recruitment . Were not disclosed full-year outlook . Sales decline , operating profit increased compared to the April-June period , the company will be good to talk as if it had taken in the neck of the demon though the increase , but the adverse effects that reduce outsourcing expenses and advertising expenses Later should come into play . Is not blessed with hit lead to increased revenue .
Hit is not out also " Mobage " , the second quarter results of DeNA is , sales decreased 2.0% increase in sales revenue , down 17.4% operating profit , down 14.4% of net income . Were not disclosed full-year outlook . Decrease in profits down 4.7% sales revenue , down 25.3 percent operating income , 22.0 % lower net profit outlook for the third quarter is expected to be even worse than the second quarter . It has announced profit contribution of the latest title to focus on the second half of the fiscal year comes to January-March period , it is said Moriyasu Isao president and you want to return to profit growth trend in the bottom of the third quarter is allowed to hit a new , but until then I will be developing cost burden weigh in the accounting income is not domestic growth , revenue is compressions .
On the other hand , the third quarter results of the Gung Ho representative of the new forces , performance rapid expansion of unprecedented 9.9 times sales , 28.4 times operating income , and 15.1 times net income . Policy is not to disclose the full-year outlook . However, there was also one-act the stock price after the announcement will continue to drop as " signs of decline or even Pazudora myth " July-September period will be the sales decrease of 12% compared to the April-June period . The factor is a decline in sales due to a bug in the smartphone game for that occurred in July , Morishita one Hee president shows the recognition that " came of age " in the country of Pazudora . Through collaboration with supercell companies in Finland has announced the acquisition of jointly with parent company Softbank in October , I have high hopes to increase sales of overseas Pazudora .
3.3 times sales , 3.8 times operating income , at 4.0 times net income , September period this financial results for Koropura that downloads " with the black cat and witch " stretches unopposed and total 11 million by the end of October , Gung Ho results of which do not extend to the rapid expansion . 100.4% increase in sales , up 108.9% operating profit , full-year outlook for the current fiscal year at 112.2% increase of net income , both are expected to more than double the previous year .
The big difference in the financial results of new forces and the old forces " personnel expenses "
Gree of the old forces in revenue profits , DeNA also decrease earnings outlook in the third quarter of next . Gung Ho is the rapid expansion of performance -digit off , new forces on the other hand sales and profits three times table , four times table also Koropura . The difference is evident too , but where is what would the difference on the balance sheet .
According to the earnings announcement materials , labor costs combined selling, general and administrative expenses and minutes cost minutes of July-September period of glee of the old forces at 6.2 billion yen , accounting for 17.5 percent of sales ratio . Amount of money has not decreased from the previous quarter . On the other hand , labor costs and bonuses of the same July-September period of Koropura of new forces in 556 million yen , net sales ratio has remained almost half of glee at 8.5% .
The fresh in memory for personnel expenses of Glee , it would be the topic of " 15 million yen annual salary limit from new employees in 2013 ," which was reported in the Nikkei newspaper in January last year . And that was written as " 420-15000000 yen college starting salary , annual income " in the salary column of the application guidelines . 1.4 times as many compared even though a special case , ¥ 15 million and of a 3 million yen about even the 4.2 million yen lower , bonuses even out three months to about 200,000 yen average of college graduates starting salary . Data of 7.51 million yen at 31.5 years of age from being published for the average annual income of Glee , the starting salary would not be a lie . On the other hand , ¥ 220,000 designers , with ¥ 280,000 engineers , college graduates starting salary of Koropura the level you just line up the minimum annual salary of college glee at about 4.2 million yen at the maximum annual salary Masters Degree engineers . 2-fold difference 's attached to sales ratio of personnel expenses also I can understand .
It is said that till one is blue in the face " human resources is the most important ," saying " investment in human resources " in corporate management , but Gree , an advantage than DeNA other companies , perhaps once it was 〃 enemy 〃 in the enclosure of talent to be honest in an attempt to stand up , it was too much to invest in human resources . I have too much money in labor costs . 11.6% of all employees because not going away and the results are applying the 205 people in the voluntary retirement recruitment , it is " Gotoshi help but fall short of the more precious than " just .
Fear also haunts of new forces to the " one leg management"
But , is not without Achilles tendon also new force of momentum to drop the birds fly now . It is anxiety , " What is available next to the " Pazudora " ?" " Sales with " Black Cat and " witch Once past the peak , what ? Do earn " and to the " one leg management."
There are times when it was earning a 70% to 80% of sales in the " Super Dry " Asahi beer once , it was one leg just management . But not only a big hit , " Super Dry " was also a longtime seller product popularity lasted more than 20 years . But rather than long-selling " Pazudora " is speaking , whispered as " signs of decline in popularity " as early as industry sparrow early care settlement that trumpeted here and there , " Gung Ho is Owakon " or . Games User You jump to new ones early , but early also Akiruno . This destination , it is no telling how also have popular " with the black cat and witch " .
Much better but " one-hit wonder " from the so-called " zero -hit wonder " . However , 's be compromised even if you can survive as a company hit the following must be in , but Sengoku game industry . Also the intensity of the metabolism of investment funds and human resources to Garagarapon , although a translation becoming the source of vitality of this industry .