November 19 , cyber agent held seminars full of the invitation-only " smartphone promotion meeting " . The seminar participants about 200 people gathered around the advertiser companies , was held a session of three -axis smartphone .
The session of the third part , invited friend Sawa Daisuke Yahoo Marketing Solutions Company marketing innovation chamber chief , Tabata Shintaro Mr. LINE Executive Officer Ad Business Group , the three of Facebook Japan Sales Director Kagawa Hareyo said , the advertising business of each company Keyman however was amassing . Entitled " Future advertising effectiveness by utilizing smartphone View from the media company" , the session was deployed as a moderator for show Mr. Manabu of cyber agent Advertising Headquarters oversees .
When the digital / mobile exceeds the contact time of the television
Since 2009 , contact time of smartphone consumers is growing rapidly . This is not a story " contact time of other media is reduced because the smartphone growth " and . By device consumers will use is diverse , media contact time he is growing overall .
Says , such as the Facebook smartphone while watching TV "For example , a multi- tasking to be at the same time various things . According to a survey of overseas , it is said to be about 35 hours total contact time of the media of the day , friend Mr. Sawa is beyond the length of the day . also Japan , due to the evolution of smart devices , this trend is " will probably move on .
Here , Mr. Date, presented the data on the media contact time in the United States . In response to it , it is said that this year , digital is more than TV "In the U.S. , we are approaching to the timing exactly . Because Japan is still high presence of TV , the timing lag behind the U.S. , but surely Kagawa said at that time and " will come .
It is expected that mobile likewise eventually and go beyond the television . However , if you say mobile contact time of consumers despite the growing number , advertisers and whether they drop any budget to mobile advertising actually , there is a big gap there .
For a guy time consumers spend less , ad spending is too dropped . Print media such as magazines and " newspaper is the current situation with respect to time , ad spending has not flowed still more mobile in reverse . generally , the balance of time and money will not match TV .
I think towards the advertiser companies , out of the media contact time of target their users , and I would like you to know by all means share smartphone is occupied . And , I want to consider it of their budget is spent on marketing , the budget allocation of different media . If there is a gap there if , advertising personnel must be responsible for the gap .
There will be also decided not to use consciously course . Tabata Mr. recommendations only , rather than accountability and reduce , increase year-on-year , and " please think from the perspective of share of media contact time of the consumer .
The session of the third part , invited friend Sawa Daisuke Yahoo Marketing Solutions Company marketing innovation chamber chief , Tabata Shintaro Mr. LINE Executive Officer Ad Business Group , the three of Facebook Japan Sales Director Kagawa Hareyo said , the advertising business of each company Keyman however was amassing . Entitled " Future advertising effectiveness by utilizing smartphone View from the media company" , the session was deployed as a moderator for show Mr. Manabu of cyber agent Advertising Headquarters oversees .
When the digital / mobile exceeds the contact time of the television
Since 2009 , contact time of smartphone consumers is growing rapidly . This is not a story " contact time of other media is reduced because the smartphone growth " and . By device consumers will use is diverse , media contact time he is growing overall .
Says , such as the Facebook smartphone while watching TV "For example , a multi- tasking to be at the same time various things . According to a survey of overseas , it is said to be about 35 hours total contact time of the media of the day , friend Mr. Sawa is beyond the length of the day . also Japan , due to the evolution of smart devices , this trend is " will probably move on .
Here , Mr. Date, presented the data on the media contact time in the United States . In response to it , it is said that this year , digital is more than TV "In the U.S. , we are approaching to the timing exactly . Because Japan is still high presence of TV , the timing lag behind the U.S. , but surely Kagawa said at that time and " will come .
It is expected that mobile likewise eventually and go beyond the television . However , if you say mobile contact time of consumers despite the growing number , advertisers and whether they drop any budget to mobile advertising actually , there is a big gap there .
For a guy time consumers spend less , ad spending is too dropped . Print media such as magazines and " newspaper is the current situation with respect to time , ad spending has not flowed still more mobile in reverse . generally , the balance of time and money will not match TV .
I think towards the advertiser companies , out of the media contact time of target their users , and I would like you to know by all means share smartphone is occupied . And , I want to consider it of their budget is spent on marketing , the budget allocation of different media . If there is a gap there if , advertising personnel must be responsible for the gap .
There will be also decided not to use consciously course . Tabata Mr. recommendations only , rather than accountability and reduce , increase year-on-year , and " please think from the perspective of share of media contact time of the consumer .